Challenges

• High competition in the education and training market
• Broad geographic target areas including TX, FL, AZ, AK, IN, LA, MN, NE, NV, OH, OK, SD, UT, and WY

Game Plan

• Search Engine Optimization (SEO): Implemented a targeted SEO strategy to boost visibility in relevant search results.
• Digital Advertising: Launched a robust campaign using Programmatic Display, OTT, and digital out-of-home (DOOH) placements to reach a wide audience.
• Targeted Email Outreach: Deployed a focused email campaign to EMS-related contacts to promote group training opportunities.
• Video Post Cards: Design compelling video postcards that help School of EMS stay top-of-mind and drive conversions from post-conference prospects.

Wins
Pulse Check - Strong and Dialed In
Enrollment is up and so is School of EMS' national presence. We've secured #1 rankings for multiple high-value keywords, driving significant gains in organic visibility across search engines. At the same time, we've expanded engagement with partners and future EMS students nationwide, all while staying true to the brand's strong Texas roots. The result? A sharper digital footprint, stronger connections, and a growing pipeline of ready-to-enroll students.