Hill City Chamber of Commerce
Hill City leveled up!
www.visithillcitysd.com
Challenge
Hill City, South Dakota. A gem of the Black Hills with a bustling small-town vibe, but its digital presence? Not nearly as shiny. The Chamber’s website needed a shine-especially for visitors on mobile. The member directory was buried, and the user experience didn’t reflect the charm or energy of the town itself.
Total Campaign Views
Game Plan
Enter: a full redesign. Sleek, intuitive, and built for both locals and tourists. The new Hill City Chamber website is a visual love letter to the town—easy to use, mobile-friendly, and packed with features that work.
Here’s what we tackled:
We didn’t stop at the website. Summer 2025 was all about visibility. We launched a multi-channel campaign to drive traffic, boost engagement, and get real people into Hill City.
Wins
Total Campaign Views: 3,861,581
Total Campaign Clicks: 84,330
Social Media Results
- 2.8 million views across platforms
- 1,100+ new followers
Social Ad Campaign Highlights
- 32,887 link clicks
- 4.26% CTR (industry average? 0.90%–1.54%)
Programmatic Display
- 0.149% CTR (average is .05%-.1%)
- 90 in-person visits directly tied to the ads
The numbers are great, but the real win is the campaign drove results. Real visitors came to Hill City because of this campaign. Businesses got more visibility. The Chamber gained traction. And the town’s digital footprint finally matched its real-world charm.
Navigation that makes sense.
Events, businesses, and resources are just a click away.
A member directory that’s useful.
Searchable, sortable, and designed to connect people with local businesses fast.
Optimized for mobile.
Most visitors are on the go, their site needed to meet visitors where they are. (on their phones).
Service Key
- Social Ads
- Programmatic Display
- Digital Marketing
- Website Development
Total Campaign Clicks
Social Media Results
million views across platforms
+ new followers
Social Ad Campaign Highlights
link clicks
%
CTR (industry average? 0.90%–1.54%)
Programmatic Display
%
CTR (average is .05%-.1%)
in-person visits directly tied to the ads