Day of Excellence
Vertical: Events
www.dayofexcellence.com
Challenge
Day of Excellence needed to generate buzz and drive attendance for its annual event, targeting business professionals interested in career development. The goal: sell out the event and keep the momentum strong year after year.
%
Increase in Direct Website Traffic
Graphic Design
Created eye-catching digital ads, printed programs, and an event slideshow to elevate the brand experience.
Digital Marketing
Implemented programmatic display and pre-roll video campaigns to reach business professionals across devices.
Promoted the Day of Excellence waitlist through programmatic campaigns after selling out.
Email Marketing & Web Updates
Launched an email campaign paired with website updates, including inline pop-up reminders to subscribe to the Day of Excellence newsletter.
Event Coordination
Our team helped coordinate on-site videographers during the event to capture high-quality content for future marketing efforts, ensuring the brand experience extended beyond the Day itself.
Wins
SOLD OUT events more than a month prior to Day of Excellence for two consecutive years (2024 & 2025)!
Game Plan
We crafted a multi-channel strategy to engage the right audience wherever they are.
Service Key
- Graphic Design
- Digital Marketing
- Event Marketing
- Web Updates
Email Marketing
%
Average Email Open Rate
SEO
programmatic display impressions with 0.152% CTR
pre-roll video impressions with 986 video rewinds
Let’s go!!!! I’m so excited. I honestly do feel that this was our best DOE to date. THANK YOU all for the on-going support. I have been very impressed with the rebranding and the modernization that this team has to DOE!
