Little Caesars
Company | Vertical: Hospitality
littlecaesars.com
Challenge
Little Caesar's is a nationally recognized brand but in the Rapid City and Sioux Falls regions, the franchise owners needed a way to amplify awareness for local favorites such as Crazy Bread, seasonal promotional pizzas, and limited time value offers.
Little Caesar’s needed precision, frequency, and undeniable visibility across both regions.
million impressions served across the two markets
Game Plan
Ro•Sham•Bo Creative built a full funnel, hyper local strategy designed to capture attention online and on the streets.
1. Programmatic Awareness Targeting
We deployed a highly refined geo fencing strategy around the Rapid City and Sioux Falls market radii, delivering programmatic display ads that spotlighted:
- Crazy Bread
- Limited time pizzas
- Value driven offers
- Seasonal and promotional menu items
Ads were served dynamically based on user location, movement patterns, and optimal engagement windows.
2. Strategic Digital Billboard Placement
To expand reach beyond digital devices, we layered in high impact digital billboards across both cities' busiest corridors.
These boards were placed to capture:
- Commuters during peak drive times
- High traffic retail and dining areas
- Cross market travel between Rapid City and Sioux Falls
- Key decision making moments (like heading home hungry)
By pairing programmatic precision with large format OOH visibility, we created a connected ecosystem of reminders ensuring Little Caesar's showed up everywhere customers already were.
Wins
The campaign delivered more than just visibility, it delivered hungry customers.
The objective:
Reach hungry customers within driving distance of each specific store.
Break through the competitive QSR noise in both markets using a strategy that didn’t require massive national brand budgets.
Leverage a strategy that creates both top of mind awareness and measurable store level engagement.
Service Key
- Traditional Media
- Digital Marketing
Clicks generated from programmatic display
%
Above benchmark CTR, signaling strong audience interest
in store actions tracked directly to the Rapid City and Sioux Falls Little Caesar’s locations
Elevated brand presence thanks to strategic digital billboard rotation.
