South Dakota Senior Insurance Agency
Vertical: Healthcare
www.southdakotaseniorinsurance.com
Challenge
- Marketing effectively to adults 65+ who consume media differently than younger audiences
- Balancing digital and traditional channels to ensure consistent message exposure
- Building and managing trust signals online, especially through reviews and local listings, where decisions are often influenced long before a call is made
Google Ads Performance Overall
2025 – Q1 2026
Million Impressions
4,515 total clicks
Game Plan
- Top-of-funnel awareness within the Black Hills community
- Reinforcement of brand credibility, supporting digital campaigns by increasing name recognition
- Search advertising focused on high-intent Medicare and insurance-related keywords, capturing users actively seeking guidance.
- YouTube was leveraged strategically to reach audiences aged 65+ through targeted placements, offering a highly visual, message-driven format well-suited for educational and trust-building content.
- Ongoing reputation monitoring and response along with Google Business Profile accuracy and consistency
- Traditional television placement geared towards reaching viewers age 65+
- Support brand awareness through community engagement and local sponsorships
Wins
Together, traditional media, targeted digital advertising, and off-site SEO worked in tandem to build visibility, credibility, and real-world conversions in a competitive senior-focused market. SD Senior Insurance lead volume increased significantly throughout this campaign.
Google Ads 4,515 total clicks
Search Campaign 1,711 Clicks
YouTube Campaign 1,139,463 impressions
Off-Site SEO Monitored 42 new 5-star reviews
Service Key
- Digital Marketing
- Traditional Media
- SEO
Search Campaign
Impressions
1,711 Clicks
4.48 click-through-rate (CTR)
above the industry average of 2.91% CTR
YouTube Campaign
Million Impressions
1,139,463 impressions
2,804 clicks
0.25% CTR
Off-Site SEO & Local Performance (YoY)
%
Positive Sentiment Rate on Google Business
+4% website visits
+10% direction requests
Monitored 42 new 5-star reviews (April 2025 - April 2026)
Their marketing and branding efforts have taken South Dakota Senior Insurance to the next level and helped us really get noticed. They're super easy to work with-creative, responsive, and always delivering more than expected. If you're looking for help getting your business out there, I highly recommend giving them a call!"