A&B Business Solutions
Copy That!
How A&B Business Solutions Crushed It with
Data-Driven Marketing
Company | Vertical: B2B Office Tech & Solutions
Challenge Level: Medium-high with a side of “make copiers cool”
Campaign Duration: May 2024 – May 2025
www.abbusiness.com
Challenge
Let’s be real: making a copier company exciting is no small feat (cue the Office Space memes). But A&B isn’t your average office equipment provider-they’re a people-first, service-obsessed crew with serious commitment to their customers and the communities they serve. The problem? Better reflecting this in their marketing.
%
Annual Revenue increase
Game Plan
First, we rolled up our sleeves and did a full marketing audit. Spoiler alert: A&B had hit pause on SEO back in 2020, and their rankings were feeling it. Their content? Solid bones, but it wasn’t singing their song. So, we built a strategy that did more than just check boxes-it brought their brand to life.
Here’s what we tackled:
- SEO Overhaul: We brought in the big guns-technical SEO, fresh content, and a strategy rooted in the latest search trends.
- Targeted Campaigns: We launched geo-focused marketing blitzes in Fargo, Sioux Falls, and Rapid City using a mix of programmatic ads, streaming radio, direct mail, email, and social media. Our geo-targeted marketing strategy in Fargo, ND supported a revenue increase of 233% year over year.
- Authentic Storytelling: We leaned into A&B’s culture-fun, approachable, and service-driven-to create content that actually connected.
Wins
Revenue numbers across every single department at A&B were up year over year with total annual revenues increased by 12%. Game on!
Brand awareness also increased exponentially. Boom! A&B’s Share of Voice, or a brand’s visibility and influence in the market compared to its competitors tells us the strategy is working. This metric quantifies how much online brand awareness and market dominance. Huge strides have been made in just 12 months for our client!
They came to us with a few big goals:
Drive more organic traffic to their site
Boost brand awareness across a 7-state region
Tell their story in a way that actually felt like them
Build authority in the B2B business solutions space
Service Key
- Graphic Design
- Digital Marketing
- SEO
May 2024 SOV
May 2025 SOV
Google Paid Search
%
increase in CTR
SEO
%
More ranking keywords
%
More keywords in Google’s top 10
SOCIAL MEDIA
%
Growth in followers
%
More post impressions
%
Boost in engagement rate
Partnering with Ro•Sham•Bo was one of the smartest strategic moves we made this past year. Their data-driven approach helped us dramatically improve our digital performance—SEO, paid search, and social media all saw double- and triple-digit growth. They didn’t just market our brand—they amplified it.
