Lester-Robbins Construction
Company | Vertical: Construction
www.lesterrobbins.com
Challenge
Lester-Robbins Construction (LRC) came to us with a solid reputation in concrete – but their website? Not so solid… YET… With only 6 keywords ranking and ZERO SEO traction, it didn’t reflect the concrete contracting powerhouse they are in the Black Hills.

%
Increased website’s overall ranking keywords YOY
Game Plan
- Built a brand-new website that actually reflects LRC’s identity – strong, reliable, and built to last.
- Implemented CONCRETE geo-targeted SEO strategies to dominate the Rapid City and Black Hills market.
- Integrated service-specific keywords that speak directly to what LRC does best: concrete done right.
- Developed a long-term SEO strategy to keep their momentum going post-launch.
Wins
Our design and web teams teamed up to create a website that doesn’t just look good – it performs. The results?
- A sleek, modern site that mirrors LRC’s brand and grit.
- SEO content poured into every page, ready to climb the ranks.
- An 180% increase in keyword rankings.
- And the cherry on top? LRC now ranks #1 for “Rapid City concrete contractors.”
Increased website’s overall ranking keywords YOY by 180%
Now ranked #1 in Search engines for “Rapid City Concrete Contractors” queries
“We have noticed an increase in phone calls and project offers in the past couple of months so we are excited to continue with the next part of the SEO plan.” – via email from Client
Service Key
- Graphic Design
- Digital Marketing
- Traditional Media
- SEO
Now ranked #1
in Search engines for “Rapid City Concrete Contractors” queries
My husband and I run a 1st generation concrete construction company called Lester-Robbins Construction, and we have recently started working with Ro Sham Bo Creative to develop our new website and increase our online presence. The team at Ro Sham Bo has been personable, attentive, and truly amazing to work with on this project! Would highly recommend to anyone looking to step up their business marketing/website!

