Complete Health
Company | Vertical: Healthcare
www.completehealthsd.care
Have you ever wanted to grow your organic search results by 274% in a year?
Challenge
As this area’s “FREE” clinic, a rebrand was necessary to attract more insured patients for the clinic. The objective of this campaign was to successfully rebrand the Community Health Center of the Black Hills, now known as Complete Health, through meticulous planning and strategic execution. Over the course of a year, our team developed a comprehensive rebranding strategy, culminating in a single day unveiling event and a subsequent three-month marketing campaign. The process involved brainstorming sessions to define goals, generating and vetting potential names, designing a new logo through internal focus groups, and planning a detailed roll-out that included new business cards, printed materials, a brand guide, signage, and a new website. The rebrand was launched with a press conference and open house, followed by a robust marketing campaign across various media to inform the public of the new identity and mission. Since the launch of our rebrand, marketing efforts have shifted to awareness and driving new patients to the clinic.
%
Organic Search increase
Game Plan
- Comprehensive Rebranding: Developed a new name, logo, and messaging for Community Health Center of the Black Hills, now Complete Health.
- Strategic Planning: Conducted brainstorming sessions, internal vetting, and focus groups to ensure the rebrand aligned with the organization’s goals.
- Detailed Roll-Out Plan: Implemented new business cards, printed materials, a brand guide, interior and exterior signage, and a new website.
- Robust Marketing Campaign: Utilized radio, television, print publications, billboards, and digital and social advertising to inform the public of the new identity and mission.
Wins
Complete Health’s brand image is of excellence in the community, not just for those who are in need, but for anyone who decides to doctor at their clinic. They have positioned themselves as a great alternative to the singular big hospital in the area, offering great caregivers and a connected approach to healthcare. Their shift to awareness and driving new patients to their clinic is clearly working as we have seen success with nearly every measurable marketing effort. Organic Search has grown by 274% from January 2025 as compared to January 2024. Our display ad campaigns received an impressive .47% CTR, nearly 5x the national average of .1%!
That’s not all, here are some additional campaign metrics that will blow your mind:
CTV Campaign: Recorded 1,520 rewinds and a 97.87% video completion rate.
Google Search Ads: Launched in summer 2024, generating 21,900 clicks at an average Cost Per Click (CPC) of just $0.90, resulting in 136 leads. Remarkably, converting just 6 of these leads into new patients would cover the entire year’s keyword campaign costs.
Social Reel Campaign: Reached over 1 million impressions with a 0.5% CTR and a Cost Per Result (CPR) of $0.61.
Service Key
- Graphic Design
- Digital Marketing
- Traditional Media
- SEO
CTV Campaign
%
video completion rate
Google Search Ads
Leads
Converted leads into new patients
Social Reel Campaign
Million + Impressions
%
CTR
$ CPR
Worked with this creative bunch on a rebranding for Complete Health and our ongoing marketing – from online to print to everything in between. They’ve been great at understanding our tight budgets, working with us to meet the needs of our grantors, and still showing creative approaches to getting our name out there!
