Jolly Lane Greenhouse
Growing a community staple
www.jollylane.com
Objective
Maintain and grow brand awareness for Jolly Lane Greenhouse.
Position Jolly Lane as the leading source for gardening and greenhouse supplies.
Increase attendance at annual events
%
increase in social content interactions
Strategic Solutions:
- Programmatic digital advertising combined with traditional
radio, TV, and outdoor placements during peak seasons and
event lead-up - Year-round social media content strategy to keep the brand
top-of-mind
Results:
- 0.14% CTR on programmatic digital ads (average = 0.05-0.10%)
- 57% increase in organic social traffic
- 98% increase in social content interactions
- 12% increase in organic search traffic
- Record-breaking event attendance and sales
Challenges
Strong competition from other local greenhouses
Sustaining customer engagement during off-season periods
Service Key
- Graphic Design
- Digital Marketing
- SEO
CTR on programmatic digital ads
%
(average = 0.05-0.10%)
SEO
%
increase in organic social traffic
%
increase in organic search traffic
Ro-Sham-Bo has been my marketing go-to for many, many years. They do all forms of our marketing, but really keep us in the forefront in social and digital media, which is so important in today’s business world.
