Reptile Gardens
Vertical: Tourism
www.reptilegardens.com
Challenge
- Competition from other area attractions
- Perception that they only have reptiles, potential visitors are unaware of bird exhibits and botanical gardens
- Increasing visitation from locals
- Awareness of complementary season pass with admission
Website Traffic
%
New Users
Game Plan
- Traditional radio placement throughout South Dakota and into Wyoming, North Dakota, Nebraska, and Minnesota with strategic trade with radio stations exchanging airtime for passes to give away on air
- Placement in local and regional tourism publications
- Digital programmatic and Connected TV placement throughout the region.
- Static billboards across I90 and throughout the Black Hills
- Digital billboards in Rapid City during spring season to reach locals for season passes
- Advertising within the Rapid City Airport at high-traffic areas for incoming flights
Wins
A Digital Ecosystem That Came Alive
Just like the habitats inside Reptile Gardens, our campaigns created a vibrant digital ecosystem. Every time a new campaign launched, web traffic crawled, climbed, and then leapt upward. Hundreds of families and travelers converted to site visit intent straight from our ads proving that when the conditions are right, growth happens naturally.
Hours (visit) page views increased by 7.5%
860,647 impressions served
.116% CTR
167 attributed visits with an average family size of 3.2
we can say our display ad campaign drove approximately 534 visitors to RG. Average family spend is $150 - that's an approximate ROI of $25,050
Service Key
- Graphic Design
- Digital Marketing
- Traditional Media
- Event Marketing
Programmatic
Visitors
impressions served
%
CTR
167 attributed visits with an average family size of 3.2 - we can say our display ad campaign drove approximately 534 visitors to RG. Average family spend is $150 - that's an approximate ROI of $25,050
CTV specifically drove 101 of those total programmatic attributed visits! And had an impressive 97% View Completion Rate.
Google Search
impressions
More post impressions
%
CTR
CPC
Social
visit page views alone from this campaign! With an average cost per result being only $0.14
impressions
Clicks
%
CTR
Reptile Gardens has been fortunate to work with Kandi and Reba over the years. Their communication is timely, and they are highly creative. I would highly recommend Ro•Sham•Bo Creative to anyone seeking professional, high-quality creative work.
