Black Hills Stock Show
Company | Vertical: Events
www.blackhillsstockshow.com
The annual Black Hills Stock is the second largest event in the state of South Dakota, bringing in an estimated 330,000 people from a 13-stage region each year and featuring 120 different livestock, horse, and rodeo events, and over 400 vendors.
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Page impressions increased
Game Plan
The goal for our marketing team is simple: attendance, with a focus on ticket sales for ticketed events. We developed a thorough marketing strategy including regional radio advertising, regional and national magazine placements, and a robust digital strategy including Google Search, OTT, Programmatic Display, and Social Media.
Wins
The digital strategy had phenomenal performance indicators including:
- Google Search: Achieved an impressive 13.40% click-through rate with a cost per click of just $0.42.
- OTT: Delivered a remarkable completion rate of 98.79%.
- Programmatic Display: Generated 44 attributed foot traffic visits to the Stock Show with a CTR of 0.12%.
- Social Media: Page impressions increased by 470% compared to the previous year, and page engagement rose by 416%.
The event turned out to be a success with attendance matching the record-breaking 2024 event. Additionally, Black Hills Stock show saw three sold-out ticketed events, including the brand-new BullFighters Only event.
Achieved an impressive 13.40% click-through rate with a cost per click of just $0.42.
OTT: Delivered a remarkable completion rate of 98.79%.
Programmatic Display: Generated 44 attributed foot traffic visits to the Stock Show with a CTR of 0.12%.
Social Media: Page impressions increased by 470% compared to the previous year, and page engagement rose by 416%
Service Key
- Graphic Design
- Digital Marketing
- SEO
- Event Marketing
Google Search
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Click-Through Rate
OTT
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Completion Rate
Programmatic Display
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CTR
They are not just our marketing agency but a true extension of our team. They have helped us grow Central States Fair and the Black Hills Stock Show to the events they are today.
