Trending Fall and Holiday Marketing Strategies to Know
Pumpkin spice is back, the holidays are right around the corner, and everyone’s trying to grab attention before the year wraps up. This is the busiest stretch for brands, and it’s not the moment for copy-paste campaigns. If your marketing feels like a rerun from last year, chances are it will not hit the way you want it to.
At Ro•Sham•Bo Creative, we have been around the block enough to know what makes people stop, look, and actually engage. From packed concerts at the Black Hills Stock Show to two years of sold-out Day of Excellence, we have seen what works when the pressure is on.
Here are some strategies that are making an impact this season:
Create Experiences, Not Just Ads
The best campaigns feel more like moments than marketing. Think pop-ups, interactive content, or even a quick behind-the-scenes look at what makes your brand tick. People are craving connection and nostalgia, and when you deliver that, they are much more likely to stick around.
Keep It Local
If your audience is in the Black Hills, show them you are in tune with the community. Local influencers, geo-targeted ads, and community-driven messages go a long way. Talking to people where they are and in a way that feels authentic always beats generic.
Stand Out with Creative
The holiday season is a wall of ads. To avoid getting lost, your creative has to stand out. Bold visuals, clear messages, and maybe even a little humor can cut through the noise and make people remember you.
Be Smart with Media
Throwing money at boosted posts is not a plan. Mixing the right channels such as social, search, and programmatic gives you a better shot at reaching the people who actually care. And yes, keeping an eye on what is working and what is not is part of the deal.
Stay Flexible
Trends change fast this time of year. What works on Monday might flop by Friday. That is why the best campaigns keep moving by adjusting creative, shifting spend, and staying tuned in to what the audience is actually doing.
Wrapping It Up
The holiday season is busy, messy, and full of opportunity. The brands that lean into creativity and connection tend to stand out, while the ones that play it safe usually blend into the noise. If you want this season to be memorable, think less about pushing ads and more about building moments people actually care about.
Ro•Sham•Bo Creative.
We don’t just play the game.
We own it.